How many times have you picked up a book that features a tagline such as... "For the child who keeps asking for the next Hunger Games!" or "Perfect for readers who enjoyed Harry Potter!" Or even something more vague, such as, "Science Fiction as it hasn't been written since Ender's Game!"
When you see these on covers, what do you think?
The first book that inspired me to write, a lovely MG story called Song Quest by Katherine Roberts, had a line on the front cover comparing it to Harry Potter.
Needless to say, it's nothing like Harry Potter - this takes place on an entirely different world, where magic is known by everyone and swords and shields are more commonly used than wands or guns. Not that the book CLAIMS to be Harry Potter - I did want to read the next HP, and I did indeed love this book - but the comparison ended up being more confusing than helpful.
(By the way, if you have a 9-13 year old who loves fantasy, buy this book!!!)
So what do you think? Undoubtedly it's a useful marketing tool, but have you ever been annoyed by comparisons on the cover (or the website, or the bookstore)?
As for me, I can understand why Song Quest would appeal to children who love Harry Potter. I also think it's a strong enough book to stand on its own. Maybe a comparison on the back cover would have been a good compromise!