Querying your novel is difficult. We all know this, it's part of the writing/blogging/cryingintoyourtea experience. How on earth are we writers supposed to make our novel stand out in a pile? When a potential agent is swamped with queries and partials, it feels impossible to convince him that your novel is worth the time. It's like trying to sell water to a mermaid.
I don't need more water, now GET OFF MY SEAWEED LAWN!
You know what else is like trying to sell water to a mermaid? A self-publishing author trying to get readers to choose his/her novel instead of another one in the sea of choices. So what do we do? We market. We sell. We convince. And how do we do that? We lean on certain principles of marketing.
Principle 1: Be Happy All the Time
This may seem a little impossible, but trust me - it works. Be happy, effectively communicate how happy you are to your potential buyers, and people are more amenable to following your suggestions. No mermaid will look at water and say, "I need more!" But everyone will look at happiness and think, "I got to get me some of that!"
Pictured: HappinessPrinciple 2: Say Yes to Everything
The word 'no' does not exist - you always say yes. It's a tennis court, and saying yes sends it to the other side. If what your client is asking is impossible, attach a price to the yes. "Yes, but...." and then the responsibility for saying no is on them.
Yes, I can turn you into a human. But I will require your soul.
Always remember: people respond well to happiness and congeniality. I'm not saying start a query with 'THIS STORY IS THE BEST THING EVER IT CHANGED MY LIFE!!" but if you're not excited about your project, no one else will be either.